So, what makes a good website? Well, it is a combination of things. Your website is your online face of business. So, it must look good. A good website must be designed from scratch on paper. It is an art as much as it is technical. The aesthetics are important. Try to imagine a woman who is getting dressed and putting on her make-up for a very important business meeting. You want to look your best, so you should also make your website look nice, presentable and elegant. The logo for your business needs to look great and be eye-catching. The website needs good images that reflect your business, especially on the home page. The home page is your most important page and it must look great, attractive, effective and impactful.