The digital marketing world has become more complex with so many channels for social media and a wide range of tools to promote your business. While you are starting out in business it can seem like a lot of hard work and effort to run a digital marketing campaign to be competitive and win over customers from your competitors. The most important aspect of your digital strategy is to have a professional website. But more importantly, you need a website that will stand out from the crowd with remarkable content. So many people do not appreciate and realise the full power of having a dedicated website. So many new businesses have fallen into the into the delusion of having a Facebook page as their main website. While Facebook pages have become a common supplement, they will never replace a dedicated professional website. To remain competitive, you will need a dedicated professional website which will showcase your brand, and be effective with remarkable content.
Social media platforms are great channels to help you grow the business and reach out to more people. You can spread the word about your business in a very effective way. But your website should be the very core of your digital marketing strategy. It should be optimised and be prioritized with remarkable content. The content of your website needs to be outstanding to attract visitors to engage with your business and find out more. Your social media channels can be linked to your website and will allow your visitors to find out more information. Think of your social media as an extension of your website. You can use it to add extra information about events, news and showcasing some of your services and work you have done. it is a great way to interact with people and connect with them.
Before social media networks had started, you could just ask a professional web designer to build your site and then you could submit the site to search engines like Google, Yahoo, etc. Then you may post your website links to directories. but now they are so many more possibilities to your online marketing. building your website is just the start. It is a very important stage but it is the first big step. After this you must link to your social media networks. There are so many social media platforms, so which ones should you use? This depends on your audience and what kind of content you want to publish and promote. You should focus on the major social networks that will be most effective for you. It is better to focus on just two or three networks and run them well, instead of just registering on twenty networks with just your basic info and no regular posting. Examples of major platforms are Facebook with 2.6 billion monthly active users, Twitter with 166 million daily active users and LinkedIn with 160 million users in the US alone. So, let’s look at these networks in more detail.
If you’re a small business, a platform like Facebook could be a great place to start your social strategy. With Facebook, you can build a business profile that includes links to your website and details about your services. Once your profile is all set up, you can post regular updates about your business, “like” other pages, and answer customer post comments or messages. Business profiles also allow other Facebook users to give you reviews.
For companies looking to offer a professional service, B2B or publishing companies, LinkedIn is another great way to grow your following. LinkedIn emphasizes career-related networking. Brands looking to build an audience of professionals from a certain industry can create a business profile there, categorize it with an industry type, and then use posts and messaging to publish updates. They can also use messaging and comment features to interact with their audiences, or users who comment on their posts.
A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. This platform similarly allows you to create a profile where you can list and link company information. You can then use Twitter to post about company updates, tag companies or customers in posts, retweet positive customer tweets, and respond to customer questions via tweet or direct messages. Like Facebook, you can also post content like photos or videos. On all three networks, users can easily communicate with others through simple actions like tagging, hash-tagging, commenting, private messaging, reacting to posts, and re-sharing content.
However, before you build up your social media channels, you must get your website designed and produced. Your website is the core of your digital marketing strategy. It is the springboard and should be the primary content which will lead out to your social media. This is why your website will be absolutely essential and crucial to your online success. Another important aspect to consider is SEO (Search English Optimisation). This is a particular strategy to optimise your website content to help you get more exposure. Content is one of the most important elements of SEO. It helps to bring in more organic traffic, and if done correctly, can help your website rank higher on search engine result pages (SERPs). Optimising your content can be done in various ways. For example, conducting keyword research, optimising titles and meta descriptions, using internal and external links, writing long-form content, and optimising images and videos.
The copywriting for your website is fundamental to optimising your content. Website copywriting is the process of writing targeted, promotional content for service pages, landing pages, category pages and everything in between. Creating compelling website copy can help to attract visitors to your website and persuade them to convert. Remember that words have power, and the way in which you use your language and communication will determine your level of success in engaging with customers. We offer an excellent copywriting service to help your business to gain better marketing and sales. Our copywriting services can be used to create completely new pages for your website or to give your existing content a much-needed refresh. We’ll focus on key words and special terms to communicate and express the features and benefits that are fundamental to the success of your business.
At Web Pulse Marketing, we help you to get more life and energy into your business with a pulsating heart for online success and growth. We will bring your ideas to life and, together, we can build your business online. Our business is your business and we thrive on your success. We can take your business to the next level and help you to boost conversions, improve customer experience and showcase your brand with professional and engaging websites and remarkable content. So, let’s get started now. Contact us for a free consultation and quote.
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